Sephora`s Digital Journey

In 1969, Dominique Mandonnaud (Mandonnaud), a Frenchman, opened a perfumery named ‘Shop 8’ in Limoges, France. At that time, buying perfumes and beauty products came with the rigid concept of ‘buy before you try’. The products were displayed under well-guarded counters and were presented by the sales representatives. However, Mandonnaud deviated from that traditional concept and took the products out of the counters and displayed them at the center of the store for the customers to try and test before they purchased them. This new way of buying perfumes was a hit with women and led to the opening of a dozen more ‘Shop 8’ stores in that area by 1979...